4.7rated over 3,700+ reviews

Florenza – Soft Touch Floral Maxi Dress for Women

$59.99 Was $119.99 SAVE 50%
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Color Navy Bloom

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Product details +

Look beautifully dressed without trying

Some mornings you don't want to think about your outfit.

You just want to slip something on and feel pretty again.

The Florenza Maxi does that. The soft-touch fabric drapes gently over your figure, while the empire waist and hand-finished floral skim everything you'd rather not show.

Hidden side pockets. Half sleeves. Ready to wear the moment it arrives.

You'll feel put-together before you've even had your coffee.

One of our most reordered dresses this season

Flatters a fuller mid-section
The empire waist gathers just under the bust, so the fabric falls softly without clinging. You look slim and pulled-together, not stuffed in.

Feels like a soft breeze on skin
The milk-silk fabric is light, smooth, and breathable — perfect for warm days, garden lunches, and long evening walks.

Floral pattern
The floral detail gives it a quiet, boutique-quality look that doesn't fade after a wash.

Two hidden pockets you'll use every day
Phone, keys, lipstick — tucked away neatly. No bag needed for a quick walk to the market.

What you get today

  • Florenza floral maxi dress
  • floral detail in your chosen color
  • Hidden side pockets and empire-waist fit
  • Ready to wear out of the box
  • Free tracked shipping
  • 30-day at-home try-on guarantee

Seasonal production run — once this batch sells out, restock pricing may change.

Slip into the Florenza today and feel beautifully dressed without trying — while this season's batch lasts.

30-day at-home trial
Try the Florenza Maxi at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Does the fabric wrinkle easily like real linen?
No. The milk-silk weave has the soft hand-feel of linen but resists wrinkles much better. You can fold it in a suitcase and shake it out — no ironing needed.

Can I machine wash it?
Yes. Cold wash with similar colors and hang to dry. The floral stays intact and the color holds beautifully.

Is it lined or see-through in sunlight?
The fabric has enough body to remain opaque in normal daylight. Most women find they don't need a slip underneath.

Will the dress hold its shape after several wears?
Yes. The empire-waist construction and quality stitching keep the drape looking the same after dozens of wears.

Specifications

  • Size: Available in S through 5XL (see size chart)
  • Material: Soft-touch milk-silk fabric (acetate blend)
  • Length: Maxi — falls below mid-calf
  • Pockets: Two hidden side pockets

How to wash

  • Machine wash cold with similar colors
  • Do not bleach
  • Hang dry
  • Cool iron if needed
Shipping & returns +

Free tracked US shipping. Estimated delivery dates are shown at checkout.

Returns are accepted in line with the store's published refund policy.

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Our customers say it better than we do

★★★★★

Returning customer

I've bought numerous items from Averndale over the years because I know it will be good quality at a reasonable price, along with looking modern and expensive. Never been disappointed.

Emma K.Emma K. · 6 hours ago●  Verified purchase
★★★★★

The wife loves it

I bought a birthday gift for my wife, and she absolutely loved it! The quality is fantastic, and it was exactly what she wanted. Highly recommend!

Geoffrey L.Geoffrey L. · 1 day ago●  Verified purchase
★★★★★

Recommended by a friend

A friend told me that she found Averndale on Pinterest and convinced me to buy the same thing. Super happy with my purchase — great service and fast shipping.

Amara O.Amara O. · 1 day ago●  Verified purchase

We're Averndale — where women with good taste find what they love

Bags that get compliments. Dresses that just work. Home pieces that make a room feel finished. All designed to look like more than you paid.

That's the Averndale feeling — and you deserve that.

A few times a year, we open up our best prices as a thank you to our customers, and a welcome to new ones. Consider this our gift to you.

Right now, selected favorites are available at some of our best prices. Only while this offer lasts.

Women from the Averndale community with their orders
Florenza – Soft Touch Floral Maxi Dress for Women$59.99