4.7rated over 3,700+ reviews

Florenza – Women's Smocked Floral Maxi Dress

$54.99 Was $109.99 SAVE 50%
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  • 93,500+ happy customers
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Color Sage Green

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Seen on real Averndale customers

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“First time buying from Averndale. It arrived nicely packed and the fit was better than I expected.”

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Product details +

The maxi dress that flows like a daydream

You step outside. The skirt moves with you.

The smocked waist hugs in just enough. The skirt floats out around your hips.

You feel pretty again. Not in a "trying too hard" way. In a quiet, romantic way — like you finally have something in your closet that feels like you.

Florenza is a V-neck floral maxi made for real curves. The smocked stretch bodice shapes your waist without pinching. The tiered skirt skims your hips and flows when you walk. No zippers. No fuss. Just slip it on and go.

Over 12,000 women already love Florenza

Flatters every curve
The smocked stretch bodice hugs your waist and full bust without squeezing. The tiered skirt skims your hips and flows out — so you look pulled-together from every angle.

Breathable, flowy fabric
A lightweight, airy blend that moves with you. Stays cool on warm days. No clinging, no sticking — just soft fabric that floats.

No zippers, no fuss
The stretchy smocked back means you slip it on in seconds. No tugging, no help needed. Ready to wear right out of the box.

Wears three ways
Sandals for brunch. A jean jacket for the park. Heels for dinner. One dress, every occasion from May through September.

What you get today

  • Florenza v-neck smocked floral maxi dress
  • Smocked stretch bodice for a flattering, defined waist
  • Tiered flowing skirt that skims hips
  • Available in 3 prints, sizes S–2XL
  • Free tracked shipping
  • 30-day at-home try-on

Seasonal production run — once this batch sells out, restock pricing may change.

Slip it on this weekend and feel the difference — limited-time price ends soon.

30-day at-home try-on
Try Florenza at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Will the smocked waist work on a fuller bust?
Yes. The smocked stretch panel adjusts to a wider range of bust sizes than a fixed seam. Most curvy customers say it hugs without squeezing.

Is the fabric see-through?
No. The print and weight of the fabric give full coverage in normal light. Most women wear it without a slip.

How tall is the model? Will it drag on the floor?
The dress is designed for women between 5'3" and 5'9". If you're shorter, it may pool at the hem — easy to hem or wear with a small heel.

Can I machine wash it?
Yes. Machine wash cold with similar colors, hang dry to keep the print rich and the smocking tight.

How to wash

  • Machine wash cold with similar colors
  • Do not bleach
  • Hang dry to preserve the smocked elastic
  • Cool iron if needed (avoid printed areas)

Specifications

  • Sizes: S, M, L, XL, 2XL
  • Material: Lightweight breathable polyester blend
  • Length: Maxi (ankle-grazing)
  • Neckline: V-neck with cap sleeves
  • Closure: Pull-on (smocked stretch back, no zipper)
Shipping & returns +

Free tracked US shipping. Estimated delivery dates are shown at checkout.

Returns are accepted in line with the store's published refund policy.

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Our customers say it better than we do

★★★★★

Returning customer

I've bought numerous items from Averndale over the years because I know it will be good quality at a reasonable price, along with looking modern and expensive. Never been disappointed.

Emma K.Emma K. · 6 hours ago●  Verified purchase
★★★★★

The wife loves it

I bought a birthday gift for my wife, and she absolutely loved it! The quality is fantastic, and it was exactly what she wanted. Highly recommend!

Geoffrey L.Geoffrey L. · 1 day ago●  Verified purchase
★★★★★

Recommended by a friend

A friend told me that she found Averndale on Pinterest and convinced me to buy the same thing. Super happy with my purchase — great service and fast shipping.

Amara O.Amara O. · 1 day ago●  Verified purchase

We're Averndale — where women with good taste find what they love

Bags that get compliments. Dresses that just work. Home pieces that make a room feel finished. All designed to look like more than you paid.

That's the Averndale feeling — and you deserve that.

A few times a year, we open up our best prices as a thank you to our customers, and a welcome to new ones. Consider this our gift to you.

Right now, selected favorites are available at some of our best prices. Only while this offer lasts.

Women from the Averndale community with their orders
Florenza – Women's Smocked Floral Maxi Dress$54.99