4.7rated over 3,700+ reviews

Florelle – Women's Square-Neck Floral Pleated Maxi Dress

$59.99 Was $99.99 SAVE 40%
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Color Beige

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Seen on real Averndale customers

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Diane, 56 · Verified customer
Averndale customer wearing Florelle layered ruffle dress
★★★★★

“Ordered from Averndale for a family lunch. The dress felt dressed-up without feeling tight.”

Margaret, 64 · Verified customer
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“First time buying from Averndale. It arrived nicely packed and the fit was better than I expected.”

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Product details +

Finally, a floral maxi that flatters you

You know the feeling. A closet full of clothes, but nothing that makes you feel pretty.

The kind of dress that turns a regular Tuesday into something worth getting ready for.

Florelle is that dress. The square neck pulls in your waist and softens your shoulders — so the mirror finally looks back the way you want it to.

Slip it on for brunch, a wedding, a date. One dress. A dozen moments. Ready to wear the day it lands.

A spring favorite reordered in three colors

A waist you can see again
The high-waist seam pulls in at your narrowest point. Hourglass shape, no shapewear needed.

Soft shoulders, no bra straps showing
The square neck and ruffle sleeves frame your collarbone. Hides the strap. Adds a feminine touch in one move.

Pleats that move with you
The accordion-pleated skirt sways with every step. Lightweight. Never clingy. Photographs beautifully.

One dress, a dozen occasions
Wedding guest. Brunch. Date night. Vacation. Add sandals or heels — it works either way.

Vintage rose print, modern cut
Cream background with soft pink roses. Romantic, not costume-y. Compliments come standard.

What you get today

  • Florelle floral pleated maxi dress
  • Square neck with romantic ruffle sleeves
  • High-waist tailoring for shape definition
  • Ready to wear the day it arrives
  • Free tracked US shipping
  • 30-day at-home try-on

Seasonal production run — once this batch sells out, restock pricing may change.

Slip into the dress that finally feels like you. Limited spring batch — order today while your size is still in stock.

30-day at-home try-on
Try Florelle at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Is the fabric heavy or hot to wear?
It's a lightweight, breathable polyester pleat. Stays cool in warm weather and drapes softly — not stiff or clingy.

Will the pleats stay sharp after washing?
Yes — machine wash cold on gentle and hang dry. The accordion pleats hold their shape and don't need ironing.

Can I wear a regular bra with it?
The square neckline and ruffle sleeves cover most standard bra straps. A simple t-shirt bra or strapless works best.

Does it work for petite or curvy figures?
Yes — the high-waist seam defines the smallest part of your torso, which flatters petite, hourglass, and pear shapes alike.

Specifications

  • Sizes: S, M, L, XL
  • Material: Lightweight pleated polyester
  • Care: Machine wash cold, hang dry

How to wash

  • Machine wash cold with similar colors
  • Do not bleach
  • Hang dry to preserve the pleats
Shipping & returns +

Free tracked US shipping. Estimated delivery dates are shown at checkout.

Returns are accepted in line with the store's published refund policy.

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Our customers say it better than we do

★★★★★

Returning customer

I've bought numerous items from Averndale over the years because I know it will be good quality at a reasonable price, along with looking modern and expensive. Never been disappointed.

Emma K.Emma K. · 6 hours ago●  Verified purchase
★★★★★

The wife loves it

I bought a birthday gift for my wife, and she absolutely loved it! The quality is fantastic, and it was exactly what she wanted. Highly recommend!

Geoffrey L.Geoffrey L. · 1 day ago●  Verified purchase
★★★★★

Recommended by a friend

A friend told me that she found Averndale on Pinterest and convinced me to buy the same thing. Super happy with my purchase — great service and fast shipping.

Amara O.Amara O. · 1 day ago●  Verified purchase

We're Averndale — where women with good taste find what they love

Bags that get compliments. Dresses that just work. Home pieces that make a room feel finished. All designed to look like more than you paid.

That's the Averndale feeling — and you deserve that.

A few times a year, we open up our best prices as a thank you to our customers, and a welcome to new ones. Consider this our gift to you.

Right now, selected favorites are available at some of our best prices. Only while this offer lasts.

Women from the Averndale community with their orders
Florelle – Women's Square-Neck Floral Pleated Maxi Dress$59.99